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Stop The Hate For Profit,Patagonia, TNF Join Stop Hate for Profit Campaign|2020-06-26


Patagonia, TNF Join Stop Hate For Profit Campaign ...

The goal of the campaign is to convince Facebook to implement the proposed changes.They can continue to participate in organic (non-paid) postings on Facebook and other social media, including posting about pausing their ads, supporting Black organizations and creators, and encouraging their fans/followers to do the same.The social media company made an estimated $70 billion annually from ads, the coalition claimed in a statement on the ADL website.By choosing to halt ads for July, companies are doing their part to make it easier for messages demanding justice for Black people to reach a larger audience online.The move comes as the outdoor label signs up to the “Stop Hate for Profit” campaign, which calls for a boycott of the social media giant due to its positions on hate speech and misinformation.

Patagonia Boycotts Facebook And Instagram; Joins Stop Hate ...

It should be noted that this external revolt is in solidarity with those brave employees of Facebook who are standing up for the values of the company, via walkouts, resignations and open protests.They named Breitbart News a ‘trusted news source’ and made The Daily Caller a ‘fact checker’ despite both publications having records of working with known white nationalists.The Stop Hate For Profit website goes even further in its condemnation: “(Facebook) allowed incitement to violence against protesters fighting for racial justice in America in the wake of George Floyd, Breonna Taylor, Tony McDade,  Ahmaud Arbery, Rayshard Brooks and so many others.We are supporting the efforts with: The Anti-Defamation League, Color of Change, Common Sense Media, Free Press, NAACP, and Sleeping Giants.

Ben & Jerry's The Latest To Join The #StopHateforProfit ...

We're pulling all Facebook/Instagram advertising for the month of July.The statement continues, reading, “They allowed incitement to violence against protesters fighting for racial justice in America in the wake of George Floyd, Breonna Taylor, Tony McDade, Ahmaud Arbery, Rayshard Brooks and so many others.It should not have taken these extreme circumstances for the industry to take a stand, but I believe we have a real opportunity to create change, drive accountability and most importantly, protect people,” said Harris.I asked him the question: While we’ve seen major brands come out and boycott Facebook, it is quite brave and rare for a digital media agency to do so.The “Stop Hate for Profit” initiative was revealed on June 17 by group of civil rights organizations including The Anti-Defamation League, NAACP, Sleeping Giants, Color Of Change, Free Press and Common Sense.

RTL Today - "Stop The Hate For Profit": Ben & Jerry's ...

Thus far, both The North Face and REI revealed on June 19 that they will participate.It’s mission is to encourage businesses to cease advertising on Facebook.With calls across the world demanding justice for Black people in America, Facebook’s failure to protect and support Black users has never been clearer.Outdoor brands REI, the North Face, and Patagonia all affirmed their commitments to the #StopHateForProfit campaign via social media.The campaign has criticized Zuckerberg's decision to not moderate the US president, after the CEO again defended his decision not to limit Trump's often controversial, incendiary and inaccurate posts.Color Of Change will also note prominent advertisers in campaign materials and social posts.In short, companies who have publicly stated support for Black Lives Matter on their social media channels, need to take a long hard look at whether their ad dollars are undermining their lofty words by funding a platform which directly contravenes their values.

Patagonia, The North Face And More Join #StopHateForProfit ...

In an ad published in the Los Angeles Times, the group stated its goal is for large Facebook advertisers to “show they will not support a company that puts profit over safety” as a response to the social media platform’s “repeated failure to meaningfully address the vast proliferation of hate.Some of the brands and companies that have joined so far include.— Patagonia (@patagonia) June 21, 2020.Full statement by Patagonia (they also do paid day off for voting)….Facebook spreads disinformation, hatred, white supremacy, bigotry, racism, antisemitism, and violence.It has a powerful processor, 10 NeoPixels, mini speaker, InfraRed receive and transmit, two buttons, a switch, 14 alligator clip pads, and lots of sensors: capacitive touch, IR proximity, temperature, light, motion and sound.

Mindful QA Joins The "Stop Hate For Profit" Campaign ...

Companies have a choice to make about whether they want their businesses featured on Facebook’s platforms side-by-side with racist attacks on Black people.…and more.I personally have friends at the company whom I respect and admire, I’ve worked with Facebook in the past with my consultancy Conspiracy of Love, and I’ve met the wonderful men and women who work there.Jun 24, 2020Patagonia has recently joined ranks with North Face, REI, and Ben and Jerry’s in the Stop Hate for Profit campaign.This is far from the first time Patagonia has waded into the political sphere.What do you think the moral obligation is for agencies to advise their clients against accidentally or deliberately funding platforms that incite violence? Is it a question of brand safety or something bigger than that?.— Patagonia (@patagonia) June 21, 2020.


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